Setting the tempo
for football and rugby
player development.

At Set Tempo, we believe every player deserves coaching that’s built around them — not a one-size-fits-all session.

Set Tempo was founded by Jac Davies and CJ Craven with a simple idea: give something back to the next generation of players coming through. Both came up through the Welsh game, both are still competing in it, and both wanted the players behind them to have the kind of coaching they’d have benefited from at that age.

The rugby side of Set Tempo grew from a friendship that started at Ysgol Gyfun Gymraeg Glantaf, where Jac and Ioan Lloyd were schoolmates. Years later — with both having gone on to represent their clubs and their country — the ambition was the same one they’d had in school: put something back into Cardiff, and into the community that produced them.

Founded by coaches and players who understand the modern game, our mission is to help every player become the best version of themselves, both on and off the pitch. Whether you’re taking your first steps in football or rugby, or striving to perform at the highest level, our coaching is designed to accelerate development through purposeful, high-quality training.

Every session is tailored to the individual. We assess each player’s strengths, identify areas for improvement and create a clear development pathway that focuses on technical ability, tactical understanding, decision-making, physical performance and confidence. Through regular analysis and personalised feedback, players gain a deeper understanding of their game and the tools needed to continue improving beyond the training pitch.

But sport is about more than performance.

At Set Tempo, we’re committed to creating a positive, inclusive and supportive environment where every player feels valued, challenged and inspired. We understand the powerful impact sport has on mental wellbeing, confidence and personal development, which is why our sessions promote resilience, teamwork, discipline and enjoyment alongside technical development.

Our coaching philosophy is simple: develop better players by developing better people.

Whether through one-to-one coaching, small groups, club visits or performance programmes, every Set Tempo session is delivered with energy, professionalism and purpose — helping players improve with confidence, play with freedom and perform when it matters most.